STICKER OR LABEL? HOW DO THEY DIFFER?

Are you planning to employ stickers as part of your marketing tools? Yet you are doubtful about the difference between sticker and label.

Or have you used the term interchangeably because you think they function similarly?

Sticker and label both use adhesives to adhere to an item or surface. But they serve different purposes to your business.

In fact, both stickers and labels are beneficial if used correctly. 

It will help boost brand recognition and might create word-of-mouth referrals because of a great customer experience.

According to a survey, 96% of customers who feel satisfied with the interaction they have with your business will return. And they are more likely to tell people around

them about your business.

To give you a better understanding, here are the further explanation about what differs between stickers and labels: 

What is a sticker?

A sticker is more on images, graphics, or illustrations (e.g. business logo sticker) that can be used for marketing purposes. It has many uses and is an advantage for your business since it is cost-efficient and easy to produce. Custom stickers are a creative and fun way to engage with your target customers.

When to use a sticker?

Stickers have different materials like paper or vinyl-based stickers to suit your specification. They are best for indoor and outdoor applications depending on your specific needs.

• You can use stickers to:

• Customise product packaging

• Boost brand visibility

• Hand out at a tradeshow

• Personalise mailers, craft projects, or personal items

• Promote business on the road with bumper stickers

• Decorate storefront and many more

• This cheap marketing tool should never be ignored if you want to increase sales revenue, generate a massive audience, and reinforce brand awareness.

What is a label?

A label is more about providing information to identify a product or an object. It also has sticky adhesives and paper backing, but its format is more on written text.

When to use a label?

Every product needs accurate labelling. Because without it, the consumers would not know what they are getting when they purchase the item.

Consumers are smart buyers and will read the label first before they make a buying decision. Once they find out your ads do not match the actual item, it will risk your brand's credibility and sales.

So you must provide the necessary details you put on the product label. And be sure that you are honest in your advertisement.

Use a label to:

• Provide accurate product information

• Identification

• Instruction for use

• Warning

• Care tips

• Advertising

Environmental advice and many more

Labelling, especially in food products, is a crucial matter. It informs the consumers about the benefits, ingredients, nutritional facts, expiration dates, and awareness for possible triggered allergens included.

Final Thoughts

Now that you know the difference between sticker and label, use it as your guidelines to identify what suits your needs better. Both of them can do wonders for your business. But it pays to gain further insights to leverage this tool to your advantage.