Imagine turning your hobby into a small business, such as creating homemade cookies!

It would be fun, overwhelming, and challenging all at the same time. You might wonder how other people would react to your delightful creations.

Nevertheless, your willingness to share these skills and make them your other source of income is ideal.

"The global market size of cookies is valued at USD 44.01 billion by 2025. It is expected to increase at a CAGR of 5.3% from 2019 to 2025. The major driving force of cookies in the market was their wide variety and availability. It is also a consumable and ready-to-eat snack anytime during the day." — Grand View Research

While the competition is tough in the market, a remarkable brand can set your cookie business apart.

Remember that how you present the product is as crucial as making sure it tastes good. Your customers will keep wanting more!

This is where Cookie Cookie Creations invests in making their product distinctive to their target audience.

About Cookie Cookie Creations

Laura Murray is the person behind the success of Cookie Cookie Creations.

She is a wife, a mom, and a cookie lover based in Aubin Grove, Perth, WA, Australia.

Laura loves to create personalised cookies that meet her customers' specifications.

Her specialties are bespoke cookies and loaded cookies. Her creations will depend upon her client's request.

She ensures her cookie creations will make your events one to remember, make your parties pop, and leave your taste buds wanting more.

Aside from that, Cookie Cookie Creations invested in its packaging to ensure it is well-presented, catches customer attention, and boosts brand awareness.

She incorporates custom stickers with her logo design in the packaging for easy brand recognition.

To learn more about what Cookie Cookie Creations can make, follow her on Facebook and Instagram, or check out her website to stay updated.

You might have an upcoming event. Serving these cookies can help you stand out and make it more memorable for the guests.
 

Facebook: Cookie Cookie Creations
Instagram: cookiecookie.creations
Website: www.cookiecookiecreations.com.au

How to Boost Brand Awareness By Applying Custom Stickers in Your Packaging

Create Well-Designed Stickers

Create well-designed and visually appealing stickers based on where you plan to use them. You can use them to label your packaging, include them in every customer order, and many more. Ensure you use creative graphics, bold colours, and a crystal clear presentation of your brand's logo for instant recognition.

See that every element you incorporate aligns with your brand values, message, and personality. An eye-catching logo sticker can make your cookie packaging recognisable. It creates a positive and lasting impression, allowing customers to create word-of-mouth marketing.

Use as Product Labels

Stickers are a great way to use product labels and packaging labels that state crucial information. Aside from the logo and other branding elements, you can include the product name, ingredients, expiration date, bar code, and more. This can make your product stand out on the shelf.

It also helps the customers find what they are looking for, especially if you indicate a specific label for specific consumers. Plus, it can differentiate your products from the other brands. Make it visually attractive to hook customer attention.

Include Inside Your Parcel as Freebies

Including stickers as freebies or giveaways when shipping customer orders is thoughtful. It shows to customers that you appreciate their business. It is also the best way to put your brand at the top of their mind, and may consider you again for future purchases.

You can include a sticker sheet so the customers can plaster it to any of their personal belongings. Die-cut stickers are also ideal to emphasise your logo design. Your consumers become your instant brand ambassador, which helps reinforce brand visibility and recognition.

Display in the Packaging

Never leave your packaging unlabelled, or you will miss the opportunity to be recognised by your customers. Custom stickers are more cost-effective and the best option than customised packaging if you are on a tight budget. It can serve as a portable mini billboard that promotes brand awareness.

There are various sticker materials to ensure it will adhere properly. Use vinyl-based stickers if your product packaging may encounter water, moisture, and other outdoor elements. Use paper-based stickers for indoor uses, and note that these are nonwaterproof.

Add a Personalised Touch

Showing customer appreciation should be non-negotiable. They are the reasons why your business keeps going. A simple thank-you note with their first name written in your penmanship indicates importance.

Adding a personalized touch to your packaging sets your business apart. It showcases professionalism and how much you value doing business with the customers.

Final Thoughts

Whatever business you plan to venture into, including custom stickers in your marketing tools is ideal. Cookie Cookie Creations creates cookies according to her clients' preferred designs. It makes her business unique whilst meeting their expectations. Incorporating stickers can help boost brand awareness without hurting your marketing budget.