Create a Rainbow-like Lettering on your Custom Sticker Using Adobe Illustrator
Creating a memorable brand or product is crucial to help clients remember your business.
How you do that has something to do with creativity, especially if you want to add a personal touch to your product packaging or customise promotional items.
This is where using custom stickers with gradient text effects comes into play in your marketing strategy.
Say you want to use custom stickers with your customer’s name as the design in a rainbow text effect.
The message denotes appreciation towards the customers. It also makes the elements look playful, colourful, and creative.
A win-win situation to win their first impression and make them engage with your product.
“It is believed colour is the most crucial visual experience for human beings. According to White, 42% of people will read the advertisement if it is coloured compared to non-coloured ads. The importance of colour makes the message or information you convey to the public more attractive.” — National Library of Medicine
In this article, we will help you create a Rainbow Text effect in Adobe Illustrator. This is to give you options to improve customised products or personal items.
But beforehand, know that you cannot apply a gradient to a text as you add to other objects. To achieve it, outline the text and add gradients. Be careful when doing the outline because you cannot edit the text later.
Without further ado, follow these easy steps to get started:
Step 1:
Create a text with the Type tool using your font choice. Some commonly used fonts in magazines, websites, and other form publications are Alex Brush, Pacifico, Great Vibes, Lobster, and Allura.
Step 2
The next step is to fill and stroke the text to none. This step is crucial and should not be skipped, or the original text colour will peek out on the text’s edges. It might appear in the transparent gradient, which leads you to start again. Filling and stroking the text to none will make transparent gradients and leave a seamless look.
Step 3
Choose the text and click the Selection tool. Then open the Appearance Panel Menu and click New Fill.
Step 4
Seal the deal by applying the gradient to your chosen text and save it. Now, get ready to print your artwork or send it to the nearest local sticker provider in your area so that your masterpiece will be printed on custom stickers or anything you want.
Step 5
Once your shadow ‘shapes’ is complete, group them together and convert them into a compound path. With your shapes selected, select the flat lettering copy and hit the ‘intersect’ icon in your Pathfinder palette.
Step 6
Create your shadow gradient, going from 0% black to 100% black. Apply and adjust the shadow gradient in each of your shapes.
Step 7
Lastly, adjust the blend mode for your shapes as desired (multiply and overlay are my favourites). Your rainbow text effect design is now ready to save and print. You can use this design for custom-printed stickers, swing tags, customised mugs, t-shirts, and more.
Final Thoughts
It cannot be denied that colours are a huge factor in giving your designs life, be it a graphic photo or a simple text. So always choose an appropriate colour associated with your branding personality and values. There is no harm in experimenting with other colour elements as long as they communicate effectively.