custom candle label

5 Candle Label Design Trends to Look For in 2024

Posted by OZStickerPrinting on October 13, 2023

Knowing the upcoming candle label trend designs in 2024 gives you a great business advantage.

Remember that you are competing with not only one or two but multiple competitors in the marketplace.

This is why it pays to innovate your candle labelling designs and adapt the current trend to appeal to your target audience.

“According to a report, candle fragrances are one of the most sought-after reasons a consumer will be encouraged to purchase. Three-fourths of candle buyers have agreed that it is a top-tier in their selection of candles.” — National Candle Association

What is Candle Label and Why is it Crucial

Candle labels are like business cards. They contain vital information about your products and enhance your packaging. This gesture is crucial because it has to communicate effectively and create a positive first impression.

black raspberry and vanilla candle label

Here are the other reasons why candle labels are must-haves:

Safety Instructions

Safety warnings and instructions on the labels about the safe way to use candles are necessary. This is to protect customers from possible fire hazards. Some details you may include are:

• keep the candle away from flammable materials

• do not leave unattended

• instructions on how to burn the candle properly to avoid accidents

warning candle label

Branding & Marketing

This tool is an essential part of the branding and marketing process. It is how you differentiate your product from other brands and create a memorable customer experience. Ensure to include all the branding elements that align with your brand values and personality. Make it concise and compelling, and attract potential customers.

Provide Product Information

One reason candle labels are crucial is that they provide product information. They provide specific details to customers, helping them make an informed purchasing decision.

Some vital information you must include are:

• Product Name

• Business Logo

• Fragrance

• Size & Weight

• Ingredients

• Burn Time

yaaaas circle candle label

Regulatory Compliance

Your candle business must comply with industry standards and regulations stated in your labelling. See that you include safety warnings mandated by the government, or your business might face legal consequences. This is crucial as it ensures consumers that your products are safe and do not pose any risks.

australian made roll candle label


Here are the 5 Candle Label Design Trends to Look For

Minimalism and Simplicity

Minimalism and simplicity in candle label designs never go out of style. This is the best option for achieving a clean, elegant, and uncluttered design. It features a simple logo, typography, and a limited colour scheme.

The goal is to communicate the most essential parts of your label design while incorporating other minimalist branding elements. This design trend has become popular in previous years and is anticipated to continue in 2024.

jar candle label


Most consumers have become a fan of sustainable materials and environment-friendly packaging. Candles are no exception. If your products use these materials, it pays to emphasise them in your designs. It can serve as part of your unique selling proposition.

This trend will continue to be popular in the coming years since people are becoming environmentally conscious. You can showcase sustainability using ethical manufacturing processes, recycled materials, sustainable fragrances, and more.

minimalist candle label


Personalisation is getting attention as people purchase products with a sense of exclusivity. It means tailoring a product to suit their specifications. You can personalise labelling designs by using writable stickers. This material allows you to write the name of the customer and a personal message.

Adding these elements to your design helps your product stand out on the shelf. It can create customer satisfaction and generate word-of-mouth referrals.

Bold Colours and Patterns

Using bold typography, colours, and patterns are other design trends for 2024. This design can create eye-catching, fun, and visually appealing to get a competitive edge. See that all branding elements tend to complement one another.

It must represent your brand values, personality, and message. Consistency is vital to show off as stable and reliable. It also creates a first impression and wins customers' trust.

grandma's kiss custom kraft candle label

Illustrations and Hand-Drawn

Creating a design from scratch gives you the flexibility to decide how you want it to look. This is why using illustrations and hand-drawn designs adds a touch of personality to your candle labels. It can also add a unique charm, making your products attract attention on the shelf.

You can incorporate it with custom calligraphy and unique typography to other design elements. It must convey the artisanal quality of your product.

glass candle label

Final Thoughts

It pays to continue to innovate and keep up with the latest trends in candle label design. The trends mentioned above reflect consumer preferences and values. Considering this in your innovative strategy is ideal. It helps you create or update candle labels for the upcoming 2024.