Top 5 Reasons Why Custom Stickers are Essential for Your Online Business

Selling products might be a piece of cake for you.

But making customers repeat business with you or become your loyal patronage is another story.

Know that you have plenty of competitors around. They can go with them at any time if they do not like what you offer or if you have poor customer service.

So winning their first impressions are crucial because it can make or break your business.

"According to research, it only takes seven seconds to make a first impression upon meeting." — Forbes

As someone with an online business, pay attention to your product packaging. You must show the customers why your products are worth exchanging for their hard-earned money.

Photo by: Kiosk.

Customising product packaging does not have to break the bank. You can get custom stickers in bulk to personalise the items before it gets delivered to your customer’s doorstep.

Below are the top five reasons why it pays to utilise stickers in your product packaging:

Improve Brand Visibility

Putting stickers in your packaging is the best way to boost brand awareness. Be it your signature logo stickers, thank you stickers, or a simple product label. The product will speak for itself about where it is coming from.

Other people seeing it might get curious, especially if the packaging is well-crafted. And seeing your logo through the sticker is the best introduction to prospective customers.

Low-Cost Marketing

Custom stickers are a cost-effective marketing tool that can help you get more bang for your buck. They are easy to produce, can be printed in large quantities, and can be distributed in various ways, including through online orders or at events.

Compared to other marketing methods, such as print or digital advertising, custom stickers are an affordable way to get your message in front of potential customers. But make sure they are professionally designed and printed to win their first impression.

Adds Personal Touch

There are several ways to personalise the product and delight the customers when unboxing the parcel. Say you have consumers who ordered assorted products. Isn’t it nice to pack them nicely with full of care?

Use a sustainable box and put shredded paper before you arrange the items inside. Include thank you stickers or a card with your handwritten message for a final touch. Personalisation can help build a stronger connection between your brand and your customers, increasing the chances of making them repeat customers.

Customisable & Versatile

Custom stickers are a versatile marketing tool that can be used in various ways. You could add them to product packaging, promotional materials, or customise personal items. The options are endless, and you can get creative by using them to promote your online business.

It makes you flexible to create unique designs that reflect your brand’s personality and values. You can choose different shapes, sizes, materials, finishes, and colours to make your stickers stand out.

Unique & Memorable

Do you want customers to keep coming back and ordering products from you? Give them a unique value and memorable customer experience they cannot find from your competitors. By simply personalising the product packaging, you give them more than what they expect to get in return.

And a simple sticker can turn your boring packaging into something worth exchanging for their hard-earned money. This is most especially if the product you offer relieves their pain points.

Final Thoughts

Having a lot of competitors around should also encourage you to strive to deliver the best customer experience. You only have little time to impress your target customers. So before you present the product to the market, make sure it delivers the promise stated in the ad. It also has to be enticing enough to influence their buying decision.